Stories about Urdu1

A spooky treat: Pakistan’s first believable found-footage film, Aksbandh

Aksbandh, Lollywood’s first-of-a-kind horror movie, which has been inspired by the found-footage format in American supernatural horror movie series Paranormal Activity, hit cinemas on May 20, 2016. The movie, which is also similar to the Final Destination series, was made in partnership with Hum TV, Urdu1 and Express News, and has been directed by Emram Hussain and co-written by Ayaz Samoo. The story revolves around a group of amateur college-going film-makers who wish to make a movie of their own. To shoot their project, they decide to go to the Mangrove forests of Larkana (Sindh). The group starts its adventure in a frenzy of excitement. However, as they go further onto ...

Read Full Post

Return of the Luddites: The hullabaloo over Ishq-e-Mamnu

When a less-than-average foreign TV show dubbed in Urdu on a relatively new and unknown channel sparks an Ottoman invasion on our screens, it is evident that there is something seriously wrong with incumbent TV productions. It is an established fact that Pakistanis love foreign, especially Indian content. However, it is the biggest mystery as to why anyone was not able to profit from it. Since the early 90s people in Pakistan have been watching ZTV and other Indian channels yet it took more than two decades for someone to take the initiative to monetise this. Enter, Urdu1 which hedged its ...

Read Full Post

Aşk-ı Memnu: A must-watch for soap followers

I started following “Aşk-ı Memnu” out of sheer boredom. I had always poked fun at my sister for watching it and never had I imagined that I would become an avid viewer of the show – even more so than my sister.  “Aşk-ı Memnu” is a Turkish TV serial currently being aired in Urdu on Urdu1. It is often referred to as the next “Humsafar”, possibly because of the appealing star cast. It lists among the classics and has apparently been translated into 39 languages worldwide! Speaking of popularity, who can forget the time when TV shows featuring on Hum TV were the talk ...

Read Full Post

Is Aşk-ı Memnu, the next Humsafar?

Remember the time when Hum TV’s show Humsafar became the talk of the town? Be it the song or the characters, the show got thousands hooked onto television screens with its twisted romance, plots, and of course, the indelible Fawad-Mahira chemistry. As of late, however, there has been another TV show that has been gathering audiences in a similar manner. Surprisingly so, it’s not your everyday ‘saas-bahu’ Star Plus-type show, but from an altogether different culture and genre. It is none other than newbie Urdu1’s Aşk-ı Memnu or Ishq-e-Memnu (forbidden love). Set in the beautiful locales of Istanbul, ...

Read Full Post