Stories about United Colours of Benetton

Light lunchboxes

His daughter knocked on his door; only once. It was time for work and her school. He got up, stretching here and there, listening as individual muscles came out of slumber. After he was ready, he headed to the kitchen and opened the fridge. Each item appeared to be dripping. The electricity had been out throughout the night. He reached for the night’s leftovers and packed their lunch, first for her, and then for himself. She came to the kitchen shortly after. She was well-aware of her father’s strategies and how she ended up getting more of the leftovers. However she used to silently weigh ...

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Benetton, you go too far

The United Colours of Benetton is no stranger to controversy. The company distinguishes itself by its utilisation of attention grabbing and shocking imagery in advertising campaigns. Its latest campaign called ‘UNHATE’ contains a series of photo-shopped montages of political and religious leaders, and traditional enemies, kissing. The jaw dropping series includes Israeli Prime Minister Benyamin Netanyahu kissing Palestinian President Mahmud Abbas; Barack Obama with Hu Jintao and another with Hugo Chavez; Angela Merkel with Nicolas Sarkozy, and the most controversial: the Pope with an Imam. According to a statement released by the Italian company, the series is meant to promote “brotherhood”. But ...

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