Stories about QMobile ad

Pakistan has forgotten the true essence of Ramazan

This year, Ramazan has been anything but blessed and peaceful, considering we have witnessed the heart wrenching death of Amjad Sabri, the unfortunate kidnapping of Awais Ali Shah, and not to forget, the increase in mugging and theft throughout the city. Sure, we’re fasting, but is that really all there is to Ramazan in Pakistan? Amidst this chaos, I came across a Pakistani advertisement on television, directed by Vasan Bala. It’s a heart touching ad that depicts a little boy who wears new clothes for the festival and runs out to meet his friends. They spot an old sweet vendor whose cart is stuck in a ...

Read Full Post

What’s so obscene about QMobile’s ad, Pakistan?

QMobile recently made an ad that has everyone in Pakistan talking about it. Strangely enough, mostly for good reasons this time. The ad is about a girl called Sara who wishes to pursue her dreams of playing cricket. Like many in our society who feel a girl’s place should be at home, Sara’s father refuses to support her and says “ladkiyan cricket nahin khelti” (girls don’t play cricket) making it clear that cricket is a “man’s” sport. To this day, potential in-laws look for an educated girl to wed their son, so that she can be domesticated as a homemaker. No ...

Read Full Post