Stories about Fika on the Roof

Fika on the Roof: ‘Pay what you want’ (but suffer the consequences, if you do not pay what we want)

Recently, food groups on Facebook have been abuzz with the ‘Pay what you want’ offer introduced by a restaurant in Karachi called Fika on the Roof. The offer was meant to inverse the power balance and tip the scale in favour of the consumer. With no recommended prices, the experiment was simple: put your money where your mouth is and pay what you think the food is worth. If nothing else, the growing consumer power would generate enough publicity for the restaurant to sustain any losses. A risk well worth taking, one assumes. With the advent of social media the popularity of food ...

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