Stories about fashion industry

Dishonesty: an enduring tool that women carry to survive

Whether it is the fashion industry with their unrealistic beauty standards, politics with their manifestos and sham alliances, biased education systems with fixed agendas or desperate-for-profit corporations and their misleading claims, we are on the receiving end of tons of lies everyday. Despite honesty being a virtue everyone strives for, dishonesty is omnipresent.  However, I aim to specifically shed light at what the honesty of women means under the patriarchy, the forced and institutionalised dishonesty they have to engage in under this system and what affect that has on them. I argue that women are expected to lie all their ...

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Anti-condolences for the oppressor: Stop mourning Karl Lagerfeld

Chanel’s creative director, Karl Lagerfeld, died at 85 in Paris. Lagerfeld, known for being “the king of fashion” and a prolific designer who left his mark on the industry, was also an Islamophobic, racist, misogynistic, fatphobic, rape apologist. His beliefs and political stances, however, were ignored by millions for the sake of his wealth accumulation and impact as a designer. It isn’t surprising to witness publications and people wax poetic statements about Lagerfeld’s genius while they ignore his history of oppressive comments towards anyone who did not fit into his narrow aesthetic of human existence. Lagerfeld took pride in being a gatekeeper ...

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Frieha Altaf may be a celebrity but that does not mean she has the right to shame and share other people’s choices

Sitting in a packed waiting room of a prominent doctor’s clinic, I could not help noticing a middle-aged man fiddling with his phone. In a room clouded with uneasy murmurs of a long wait, he seemed at ease. The disturbing thought that he might be filming something – one of us perhaps – made me anxious. Only after I managed to sneak a peek at his cell phone screen could l let out a sigh of relief, after finding him entertaining himself with music videos. The realisation is powerful – the power of having a camera in your hand at ...

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When models are seen and treated as professional hangers, and young impressionable girls want to be just like them

The fashion industry is a confusing place. On one hand, it empowers women by employing them, giving them space in the public sphere and by creating an area ruled by women. On the other hand, while it does all those wonderful things, it also puts women in the public eye (literally) in order to be judged and scrutinized. In order for models to stay in the modelling business, they have to isolate themselves from their desires, especially if their desire is to have the food of their choice. The obsession with being a size zero has spiralled out of control. Being slim and skinny ...

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Why are Pakistani men scared of being fashionable?

Browsing through magazines and websites, I’m sure most of you feel that fashion is very female-centric. And when I say female-centric I do not mean to sound misogynistic or anti-feminist, I’m merely stating that women dominate this industry, ranging from modelling to street style to bridal fashion. In South Asian countries, especially Pakistan, where the society is more patriarchal and chauvinistic as opposed to other countries, it makes sense why fashion is not seen as something that men could or should associate themselves with. Young boys and men are usually nurtured in such a way that fashion becomes a sort of ...

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Is the fashion industry evolving with the inclusion of its first Hijabi model?

Mariah Idrissi is the first female Muslim model to feature in an H&M advertisement. The advert describes her look as ‘chic’ and Mariah definitely looks chic. Most are applauding this diverse and inclusive step from the world’s second largest retailer for representing Muslim women in the fashion world. The fashion industry is changing…or is it? Muslim women have their own views and as the global Muslim population is the second largest in the world, there will never be a formulaic response to what one Muslim woman wants. Our choices will depend on us individually and include the country we live in, our work ...

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When copying designs becomes a norm in the fashion world

Committing plagiarism under the guise of inspiration seems to be the new norm for fashion designers these days. And Pakistani designer Nida Khurram is no different.  Keeping in mind the latest trend of digital print clothing, Khurram utilised modern-day patterns and illustrations in her Pret Summer Collection 2015 that was showcased at Fashion Pakistan Lounge in Karachi on May 30, 2015 and it will run till the stock lasts. Khurram, who was previously associated with the Asian Institute of Fashion Design (AIFD) and famous for her western collections and motifs, revealed while talking to The Express Tribune, “I’ve been really inspired by fashion illustrations ...

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Five excuses we are sick of hearing from our tailors

A well-fitted ensemble brings class to your demeanour and can totally enliven your style. It is because of this reason that many people prefer to buy fabric and get it stitched by tailors. This is a common practice in Pakistan as well as in India. Moreover, many people find tailor-made clothes more affordable and convenient as they can have a custom-made outfit. But, going to the tailor to get an outfit stitched is no mean feat. This activity involves buying fabric, deciding on a design that compliments the fabric, getting the embellishments to go with it, going to the tailor, explaining to him the ...

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Everything I hate about the Pakistani fashion industry

If you are a young struggling female journalist in Pakistan with big dreams of reporting stories that matter, you will probably spend a few years reporting all the stories that don’t matter! Among all those literary masterpieces you pen will be an array of pieces on: Designers who have made it big Designers who have not made it big but have a great PR agency The 4363778 lawn launches Fashion “weeks” that are three-days long You will get to meet loads of glazed out designers and hear them talk about a lawn jora like it’s the cure for cancer. You’ll learn to thoosofy the words “sartorial”, “quirky”, “edgy” and “aesthetic” in every headline. For instance: “Designer (insert Bawani, Hashwani, ...

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On Frida Deguise ‘nuding’ her fashion line

Being happy in one’s skin is not an easy task. Being happy in one’s clothing is an almost impossible adventure. I have been told that the greatest form of happiness is to be one’s true and natural self. This is not a universal truth that I am preaching but merely a life lesson and something to live by. My good friend, Pramit, a leading journalist, and I were once working on a project together. It so happened that we were both invited for a breakfast meeting at the White House, a key location in our little town of intrigues and ...

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