Stories about desi obsession

No China, this ad IS racist and we are not being ‘sensitive’ about it!

The pursuit and appreciation of fair skin has always been considered to be a desi obsession but this week, an advert shown on Chinese TV showed that this unhealthy preoccupation with fair skin transcends boundaries.  In this seemingly innocuous advert, a Chinese woman beckons a black man, who is wolf whistling at her, dishevelled and wearing dirty clothes. She then proceeds to stuff his body into a washing machine and adds the particular detergent that is being advertised. After the spin cycle is complete, the man emerges as ‘fair’, clean and Chinese. It has, understandably, sparked outrage across social media and ...

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