Stories about advertising

Is the Sana Safinaz campaign actually racist, or are we just selective of our outrage?

Social media may have been created for people to be more closely connected, but it would not be an overstatement to suggest that today it is largely just a tool for people to share their outrage with the world. The most recent case is of a new campaign launched by Sana Safinaz, where the models being surrounded by natives of the Maasai tribe in Africa has generated a lot of backlash on social media. The response has been unprecedented, with people suggesting this is blatant racism and is exploiting the culture of the native tribes. Of course, many marketing campaigns have ...

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Maybe you are too linked in with LinkedIn

Are you receiving too many promotional messages lately? Is your email inbox being bombarded by all types of advertising emails? Are you concerned about how every other company has your contact details? How are you getting ads which are related to your age, gender or interests? How do advertising companies know so much about you when you never register or subscribe for any newsletter etc.? Are these questions bothering you? If yes, I have one more question for you: Are you searching for a job on LinkedIn? The advent of LinkedIn was welcomed with open arms by job seekers as well as employers. It provides a ...

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Is my tax money funding your political advertisement?

Open any newspaper and you’ll find government advertisements – be it provincial or federal – flashing their on-going or upcoming projects. The best term I could come up with for this exercise of self-promotion is ‘political advertising’, meant for boosting a politician’s profile or a junior level politician behaving like a sycophant for his party boss. The phenomenon cuts through all political parties and ideologies, and affects all forms of media, print or electronic. Such adverts are often used to serve party politics rather than public policy. The incumbent government spends the most on such commercials, which explains why the government’s budget for advertising is ...

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Do your parents a favour and eat at home this Ramazan

According to a recent research, people in Pakistan spend 47.7% of their income on fast food and beverages. If we compare this to the spending patterns of other countries we will realise that this is, in fact, a very high ratio. Eating out is a popular pastime for the people of Pakistan – we are seen at restaurants, food courts and even food stands during festivals and celebrations. Ramazan, ironically, is like a month of food festivities for us. With people choosing different food for sehri and iftar, in Ramazan we are seen frequenting food outlets a lot more than in any ...

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What if there was a blanket ban on advertisements in Pakistan?

Everywhere we turn, all we see is advertising; on the television, the radio, newspapers, magazines and social media. What with all the hoardings everywhere, buildings are no longer recognisable. Motorists are continuously bombarded with blown up images of different products and photoshopped models, trying to get them to pay attention to what they’re selling instead of what is on the road in front of them. And just when we began to think that the giant, teetering, 3D monstrosities on our billboards were the limit, advertisements started to grow, like mushrooms, on green belts, dividers and roundabouts, and hang like bats from ...

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Learn from Mad Men’s Don Draper

Don Draper of AMC’s hit TV show Mad Men is said to be one of the most influential and charismatic characters on television. I too am a big fan. Not only do I find him exceptionally good looking, but he has given me a philosophy which many have been unable to convey. In fact, this philosophy pertains to all of us, to everyone out there who is trying to find the purpose of life. Perhaps this is why so many of us are influenced by him – because we can relate to him. He is a fragment of ourselves; an amalgamation of who we ...

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Exploiting social adverts to open up a world of possibilities

Social media advertising has gone places where no medium has ever gone before. With a wealth of personal data from social networks, marketers now bombard potential customers with content while they interact with their loved ones. The best part about it is that unlike billboards, organised events, TV and radio commercials, advertisers find out the response to their campaigns within a matter of hours, along with intimate details of the people responding to their initiative. Advertisements on social media, however, can have creative as well as malicious uses. The case of ‘love per click’: Picture this. Megan is a high achiever. She ...

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Cheat sheet: How to deal with cheating manufacturers!

We have all come across the famous ‘Lays’ jokes on social media, where jibes are made about the manufacturers of the chips brand only putting a handful of chips and filling up the rest of the bag with air. But an empty bag of chips isn’t the only way that manufacturers cut corners. Here’s a list of the top 10 reasons why we are really paying more than we should for certain products: Bags of chips and biscuits that are only 1/4 full of their intended product. Technically, a certain amount of air, known as the ‘slack fill’, needs to be ...

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I was not hired because I wear a hijab

As I stood outside the glass door, gathering my confidence I took a deep breath. “This has got to be it,” I thought. I prayed one last time before entering the world I wanted to be a part of. I was a recent advertising graduate, a position holder, the favourite of almost all my teachers. I was about to enter the office of a renowned advertising agency to interview for a copywriting position. This was where I had always seen myself when I closed my eyes. I was ready to give it my best. I stepped inside and took in the surroundings. Done ...

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So you hate TV? Do something!

The Pakistani Television media has a problem. It is too often racist, sexist and intolerant of religious beliefs of minorities. How do citizens push back against the tide of propaganda being fed on the airwaves? I don’t think anyone should be advocating for the government to regulate channels. When the government is given power to regulate media it is very easy for regulation to become censorship. What should be done? It is simple. Citizens should push for economic boycotts. It is important to understand how media works and how they generate money. Unlike print media which also earns money through the circulation of ...

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