Stories about advertisements

Karachi encroached: Mi casa es su casa?

It has happened many times in Karachi. Somewhere, somehow a public amenity plot is commercialised. Encroachment on open spaces and parks is often carried out by powerful private groups. But what can be done when the government itself starts leasing out amenity space to make money? Karachi’s Safari Park was inaugurated in 1970. Spread over 300 acres of land in Gulshan-e-Iqbal, it was supposed to be an open environment where animals roam freely. That never happened and small cages were built for the poorly looked after souls – the previously envisaged park is just a zoo now. Over the years, the ...

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In FATA, radio is the only voice

Twice, I missed the cadet college test because the only source of news was newspapers, and the admissions news failed to reach me in time. Even today, students and the people of Fata don’t get news in real time. An international media development organization in Pakistan has trained the Federally Administered Tribal Areas (Fata) broadcasters on public service announcements (PSAs) in training sessions held in Islamabad Pakistan. Broadcasters from local radio stations have attended this five day, hands on training on PSAs. While PSAs are used widely elsewhere in the world, they have never been used by these stations in Pakistan ...

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There is more to you than the colour of your skin

This may come as a surprise to you, but even women who till fields care about their complexion.This insecurity has risen from the relentless advertisements that preach ‘fairness’ as the key to all happiness. According to the media, being dark is a disadvantage akin to being disabled; a disadvantage so severe, that it could result in you remaining unmarried for the rest of your life. Our media has brainwashed people into believing that they may have absolutely no chance of ever being happy or married if they are dark. A Pakistani woman may face a multitude of issues; she might have eight children, a gambler for ...

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Does the BlackBerry girl convince you?

Turn on the TV, a commercial plays and a woman in her late twenties sits in a perfect posture on her perfect couch in her perfect home (read: extravagant) and talks on her phone. Her cream coloured dress matches perfectly with the cream-coloured walls and the sofa set. She walks outside and sits by her mega-sized swimming pool in her colossal backyard. As she turns off her phone, she tells you about the cheaper call rates, part of a wonderful new package introduced by some telecom company. Is this commercial for the public? No. The advertisement is stupid for two reasons; ...

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