Stories about advertisements

The Information Mystery: Is PTI caught in social media’s spinning web?

The current Pakistan Tehreek-e-Insaf (PTI) government seems to be at crossroads once again as debate on media and press freedom takes a dark turn with each statement spurred by the Information Ministry headed by Fawad Chaudhry. Speaking at an event recently, Chaudhry warned media houses that “their current model would not last long if they didn’t change their ways”. Rather than appearing to be an advice from the concerned federal authority, it seemed to be soaked in threatening tones. “The news media wants government advertisements and sponsorship, but what would happen to its freedom if the media looks up to the ...

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Smoking kills, but so does patriarchy

What is the duty of a good brown woman? For most of our society, it’s ‘upholding traditional values’ – whether it’s the ideal bahu (daughter-in-law) in most TV dramas, desirable conservatism in Bollywood dynamics, or unsolicited advice from politicians. A 2017 Ipsos Global Trends report even reveals that 64% of Indians believe that a woman’s primary role is to be ‘a good mother and wife’. This burden of sanskar (values) and dutifulness then become a tool of oppression, of restriction. On the other hand, men have no such shackles, and end up having a monopoly on the social acceptability of ‘having fun’. There is a systematic curbing of women’s freedom to experience ...

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Why are our advertisements advertising stereotypes and not the product?

Just recently, whilst watching a talk show on a news channel, I came across something horrific. Don’t worry, I am not delivering horrible news, we have plenty of news channels to do that already. It was just an advertisement for washing powder. What was wrong with it, you ask? Take a look and you’ll see what I’m talking about. So the advertisement, like all ads, aims to sell a product. However, the way they’re trying to sell it isn’t all that ordinary. It starts off with two women chatting: “Aray aaj kal ki larkian karti hi kya hain… yeh machine chalati ...

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Dear Victoria’s Secret, does nothing really taste as good as skinny feels?

Dear Victoria’s Secret, When I was 10-years-old I wanted nothing more than to be a Victoria’s Secret Angel; I would spend hours prancing around in front of the mirror in my ‘sexiest’ high heels, practicing my cat walk and perfecting my hair flips. After the first few times that I was rejected by modelling agencies, I began to see myself through their eyes – the fat hanging off my bones, the gaps in my crooked smile and the emptiness between my thighs that would never be empty enough. As I grew up, this turned into an obsession – I needed to make myself ...

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What is the older generation’s obsession with the word ‘compromise’ when it comes to marriage?

Marriage has too many complicated stereotypes attached to it. The more obvious ones include what the rishta aunties say all the time: “Apki beti khana pakati hai?” (“Does your daughter cook?”) “Apki beti lambi hai?” (“Is your daughter tall?”) “Apki beti ziyada umer mein bari tou nahi?” (“Your daughter isn’t too old, is she?”) “Apki beti zeyada tou parhi likhi nahi hai?” (“Your daughter isn’t ‘too educated’, is she?”) The aunties want their sons to be the ones who run the show — the girl shouldn’t be too smart, too educated. She has to be just the right amount of literate. Also, she should definitely know how to cook ...

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While Pakistani ad agencies are busy making ‘chai’, I made a World Cup response video for India

Just like my life, this blog might not have a particular sense of direction. There is a lot boiling up in my head and I will try to intersect all my rants. First of all people, calm down. Seriously. Learn to take a joke. If you cannot, shut up and move on. If you think that this world would be nicer to you forever and ever, then you’re living in a delusion. Get out of it. It’s an evil place and internet is the womb of all evils. Whenever there is something out, an article, a video, a cartoon, we all rile ...

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Is my tax money funding your political advertisement?

Open any newspaper and you’ll find government advertisements – be it provincial or federal – flashing their on-going or upcoming projects. The best term I could come up with for this exercise of self-promotion is ‘political advertising’, meant for boosting a politician’s profile or a junior level politician behaving like a sycophant for his party boss. The phenomenon cuts through all political parties and ideologies, and affects all forms of media, print or electronic. Such adverts are often used to serve party politics rather than public policy. The incumbent government spends the most on such commercials, which explains why the government’s budget for advertising is ...

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Throwing ‘like a girl’ is not an insult!

If you haven’t seen the new advertisement from the Procter and Gamble-owned Always, then you need to see it. This advert, which explores what it means to do something ‘like a girl’, topped the Campaign Viral Chart, bumping Activia’s Shakira video off the first place. It has been shared 536,519 times in the last few days, and it is definitely something everyone should watch. Directed by the award winning filmmaker, Lauren Greenfield, who also directed the famous documentary, The Queen of Versailles, this commercial begins with a bunch of grownups entering the studio and being asked to demonstrate how to run, fight and ...

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Are you a Facebook lab rat?

If Facebook were a country, it would be the third largest in the world, leaving behind China’s 1.34 billion people and India’s population of 1.2 billion. Their user base has increased from 1 million in 2004 to 1.23 billion today. In 2012, Facebook tampered and manipulated the newsfeed of about 700,000 of its users for one week. It placed posts into user news feeds to study how this affected their mood, removing either all of the positive posts or all of the negative ones. Scientists working for the social network conducted this study for a week in January 2012 to see if interfering with posts the users ...

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What if there was a blanket ban on advertisements in Pakistan?

Everywhere we turn, all we see is advertising; on the television, the radio, newspapers, magazines and social media. What with all the hoardings everywhere, buildings are no longer recognisable. Motorists are continuously bombarded with blown up images of different products and photoshopped models, trying to get them to pay attention to what they’re selling instead of what is on the road in front of them. And just when we began to think that the giant, teetering, 3D monstrosities on our billboards were the limit, advertisements started to grow, like mushrooms, on green belts, dividers and roundabouts, and hang like bats from ...

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