Stories about advertisement

The problem lies not within the Pepsi advertisement but with us

Maybe Kendell Jenner and the marketing department at Pepsi could have gotten away with their new advertisement if they had decided to air it on April 1st instead of April 4th. The backlash it received was enormous. So what exactly happened there? Well, it was just another company using several attractive people of different cultures and creed to sell their product. Was it something that has never happened before? Of course not! All corporate set-ups, industries and businesses have done this countless times. Then why has it become a matter of offence and a subject of absolute ridicule? The answer is one word ...

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Are Pakistan’s “still unmarried” women the leftovers?

The best ones get taken first. The ones that are second choice get taken next. Those who are still not taken are considered ‘left overs’ – something must be lacking. No we are not talking about the kurtas on sale at a pret store, nor the shoes on the rack of an international shoe store. We are talking about women. Talented, smart, intelligent Pakistani women, each uniquely beautiful, irrespective of whether she is poised to be a home maker or a working woman. It is shameful that this is how society perceives them if they are still unmarried. Being engaged or ‘in a relationship’ ...

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9 alternative career options for Bilawal Bhutto

Bilawal Bhutto carries the weight of the entire world on his shoulders; he is the scion of the Bhutto dynasty, his vocabulary is limited when it comes to the people he wants to lead and, if reports are to be believed, he has some daddy issues. We sympathise with the young and determined leader, and decided to suggest some alternate career options just in case he isn’t cut out for a political career. 1. Social media consultant – especially given that he is quite active on Twitter and has caused many a controversy on the medium with his acerbic tweets. Design: ...

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Has Pakistan forgotten its sense of humour?

Pakistan lost against India in their opening World Cup match, but that did not affect the love I have for my team. My support does not depend on them winning or losing. Having seen all the criticism directed at our team, I couldn’t help but wonder what the morale of our team must have been. I mean, realistically speaking, three of our key players, Saeed Ajmal, Muhammad Hafeez and Umar Gul aren’t playing. That will obviously affect the outcome of our team. That isn’t an excuse, the fact that until the very beginning of the World Cup, our team was relying ...

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Dear Advertisers, no, we do not start dancing in the streets when we sip on tea!

A few days back, while I was on my way to college, I came across the road near Expo Centre, where the traffic was choked. Naturally, I flipped my hair and smiled at the people in the neighbouring cars; and what do you know, they smiled back! After that we got out of our respective cars, started dancing in the middle of the street with cups of tea that magically appeared in our hands. We danced and swirled while others clapped and hooted. Then, all of a sudden, the traffic opened up, everyone got back into their cars and drove on ...

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Throwing ‘like a girl’ is not an insult!

If you haven’t seen the new advertisement from the Procter and Gamble-owned Always, then you need to see it. This advert, which explores what it means to do something ‘like a girl’, topped the Campaign Viral Chart, bumping Activia’s Shakira video off the first place. It has been shared 536,519 times in the last few days, and it is definitely something everyone should watch. Directed by the award winning filmmaker, Lauren Greenfield, who also directed the famous documentary, The Queen of Versailles, this commercial begins with a bunch of grownups entering the studio and being asked to demonstrate how to run, fight and ...

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The graffiti promised a cure for my son’s disease, it was all a lie!

“Man-Pasand shaddi…” (Marriage of your choice) “Kia aap be-aulaad hain?” (Are you childless?) “Kamzor jism ko mota banaein…” (Beat weakness and get healthy) Photo: Sana Urooj I am sure every single person in Karachi is immune to all these appealing statements painted on walls catching our eyes almost daily. The system is usually blamed for such cheap marketing tactics but it is in fact, Karachiites’ signature trend – purposely created. Graffiti, defined as wordings or images scribbled on a wall, actually originates from ancient Romans and Egyptians in the form of cave paintings and was used as a manner of self-expression. It has transformed ever since in ...

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Stop hating on Mathira, Pakistan!

Mathira is a young and talented icon of Pakistan and I do not understand why the people of this country love to hate her. Last year the uproar was on her modelling in the Josh condom advertisement and the latest ruckus is over her latest song Jhootha. I really do not think that there is any need to get so worked up over Jhootha. In fact, even the critics found nothing wrong with the song except perhaps, the age of Arbaz Khan. The audience has even gone so far as to comment that Arbaz is yet to reach puberty but little do they know that the onset ...

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8 hours of school and then tuition: Is your child learning anything?

I was quite disturbed to hear that Haroon Tariq – the student who secured 38 As in IGCSE – has opened up a tuition centre where he intends to offer paid tuition for O’ and A’ level subjects. It is indeed sad that such a brilliant mind is encouraging a trend like after school classes. This article by no means serves to undermine the accomplishments of the aforementioned student, but to highlight the implications of the overall growing trend of private tuition in Pakistan, whose endorsement by Haroon is pitiful. In my opinion, after-school tuition are a handicap, or put it more appropriately, an addiction for students. ...

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When the poor pay with their lives for fizzy drinks

Travel through rural Pakistan and two things will strike you. One is heart rending poverty and the other is hospitality. Visitors are greeted with warmth and selfless generosity. The poorest of the poor will immediately call for ‘paani’ for their visitors. Paani means water in Urdu, but in the local lexicon it has come to mean a bottled fizzy drink. And ‘paani’ brooks no refusal. Visitors can demur all they want but the host is not deterred.  “It’s only paani”, he says. “It can do no harm”. But it can and it does. The impression amongst the general public that it ...

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