Be a Cakeoholic

Published: December 16, 2011

Chocolate butter cake with delicious chocolate malt icing which is bound to trigger your taste buds. PHOTO: PUBLICITY

Like most people in Karachi, my friends and I have grown up with only one form of entertainment: eating out. It is the easiest, most readily available and socially acceptable form of entertainment in Pakistan.

From standing in line for hours and trying out a new fast food joint like Hardees, to visiting a hidden gem of an eatery in Saddar, we have done it all and enjoyed it thoroughly too.

Recently, with the rise of social media and websites, the food industry has truly thrived, and many new businesses have come up offering an amazing variety of food. Food is no longer just ‘a la carte‘; it is now a Facebook page, a tweet or a professional on LinkedIn. With the presence of blogs, groups and other communication mediums, awareness levels have grown considerably and helped these new businesses market themselves online.

We love the advent of new bakeries, mostly run from the kitchen of a hip housewife. Not only are they giving us the unlimited choices that are fast becoming a need, they are also increasingly convenient. Having tried almost of all these treats, one option namely Cakeoholics, made my sweet tooth thank the Almighty for His blessings.

We ordered a cake for Eidul Fitr after a heated debate about the available choices. Humans that we are, we crave for options and then fight over them. From malt to Red Velvet and Choco Lava to Strawberry Delight, we waged a war that would have inspired stock brokers.  Finally coming to our decision, we opted on ordering online, which turned out to be a mega-convenient process. We just filled the Cakeoholic order form on Facebook, got an email confirmation within five minutes and our cake was delivered to our door step the very next day. We were simply amazed; the personal message was on the cake, the delivery was exactly on time and the product looked absolutely perfect. After the cake was cut and served, we got rave reviews from our pleased guests (or their sweet tooth rather) and I could not help but log onto the Cakeoholic Facebook page and give positive feedback.

Cakeoholic’s scrumptious Red Velvet cake is truly a tribute to the art of baking.  I was smitten after just viewing the beautiful presentation but it tasted divine too; each bite was so gratifying that if left alone, I would have devoured the entire thing.

In addition to the Red Velvet, I would definitely recommend the Choco Lava cake. It is moist and perfect for a birthday party. Every time I have ordered from Cakeoholic, I have experienced exceptional service; they have not only delivered orders on time, their quality is impeccable. In addition to this, I feel like the cakes are reasonable priced too.

Writing this has brought back all the warm memories that I associate to being a cakeaholic, so I shall head for my fridge now and leave you with some ‘food for thought’ .


Tazeen Jaffer

Tazeen has been working at the Employee Banking Dept in Standard Chartered Bank, Pakistan and is currently doing her MBA from the Institute of Business Management (CBM). She loves to read and write and tweets @saratazeen

The views expressed by the writer and the reader comments do not necessarily reflect the views and policies of The Express Tribune.

  • Umar

    Is this a promotional article? It discusses the love of cakes less and more about some cakeholic bakery which is opened in some womens home………..SAD.Recommend

  • Anum


  • Anum

    I had the choco lava cake. There was no lava inside.Recommend

  • Hammad

    I am a great fan of Cakeoholic and just loved this piece.Recommend

  • Maham Kamal

    Its so good to see you here!!! The article is wonderful. Effortlessly read it and thoroughly enjoyed it. Keep writing, especially about food!! Recommend

  • Omair

    @Umar: A person has the right to have his/her views about an outlet or a brand. Please don’t criticize for the heck of it. She has a certain positive view for a brand and has the right to express it.Recommend

  • Fan’o’cakes

    Tried it and LOVED it! Scrumptious and affordable! Recommend

  • Mohammad

    Wonderful piece … I am going to try cakeoholic for sure !Recommend

  • Parvez

    I am a bit of a dreamer and just a good cake or sandwich is only half the fun. The other half comes from eating it in the right place and I am talking of outside your home. Today most of the places in Karachi are either pretentious and pricey or just sloppy. We truly need a revival of the old Cafe Grand or Coffee House in today’s setting.Recommend

  • RhyMe

    Yumyyyyyyyyyyyyyyyyyyyy! :)Recommend

  • syeda jasmine jaffer

    love this article, keep writing….Vowww !!!!!!!!Recommend

  • syeda jasmine jaffer

    Love you the most, keep it up and All the best…….Fantastic Article…Recommend

  • Tazeen Jaffer

    Umar and anum,

    I hope that your future experience with cakes may prove to be better. I thoroughly enjoyed this particular bakery, thus i decided to share my experience. Your opinion is positively received and I shall forward your feedback to the bakery.Recommend

  • Tehseen

    Very good attempt Tazeen. I love cakeoholic… CheeersRecommend

  • Tazeen Jaffer


    I definitely have to agree, the concept of bakeries and coffee houses has been replaced by sheesha cafes. I have to add that they too have their charm but your nostalgia is well stated.Recommend

  • Hmmm

    And your point is?Recommend

  • Hassan

    Great piece. I have tried their desserts and they are really good. However, I agree the best thing is the convenience and service. I got my cake, just the way I like it, and it was delivered on my doorstep exactly at the time requested. What else does a customer want? Recommend

  • vishal Jaisinghani

    like ur article :)Recommend

  • Dodo

    nice article but could have used a more tempting cake =PRecommend

  • Noor

    “we waged a war that would have inspired stock brokers.”…my fav. Line in the article..and the cake..yummmmm…good job tazeen!Recommend

  • Tazeen Jaffer


    thanks Noor Recommend

  • Farah Shafi

    People criticizing this article, get a life, have not heard anything like restaurant or food review. It is just that, and good life includes food blog as well. Recommend

  • Hassan

    @Farah Shafi – Cant agree more.

    I think people have just made a habit of criticizing.Recommend

  • Emad

    I am A great FAN of Cakeoholic , Good Job Tazeen For the Article

    cheers and best wishes to the owners of Cakeoholic for the Great SuccessRecommend

  • Kumail Mohib

    This is absolutely brilliant! Love Cakeoholic and fantastic article!! :)Recommend

  • Emad

    Goood Job tazeen , I am a great Fan of Cakeoholic

    Its great to get the CAKE Delivered on your Door Step And Make the Events Special When Ever it is required

    best wishes to The Owners and keep up the Good WorkRecommend

  • Iftikhar Hayat

    The article is amazing…… i am a great fan of Cakeoholic but please provide some promotional cakes to your loved ones :PRecommend

  • Iftikhar Hayat

    @ Hassan : People have rights to criticize… I think the best way is to take the criticism in a positive way… and Cakeoholic should try to win the hearts of those people who are criticizing. Recommend

  • Cakeoholic

    Thank you for the amazing piece @Tazeen.

    Love you all for the great support. :)Recommend

  • tre

    “I may disagree with your views but I will defend till death your right to say it”-to all haters.
    Certainly write about a place you loved, I have never heard of Cakeoholic and now I am certainly tempted to try it, will keep it in mind next time I want to order a cake.
    Having said that, I think these are your friends who are writing comments such as ‘brilliant’ and ‘amazing’, even if the cakes are stupendous, your article on it was a quite ordinary, blah and mediocre piece of work.
    I love cakes so any piece recommending a particular place even without a glowing review would tempt me to try it, but your style of writing is quite immature and a tad boring. please improve. Recommend