Love mein ghum: Lollywood in a shiny, new package

Published: September 14, 2011

Love Mein Ghum which is translated in English as ‘lost in love’ had my friends and I lost in peels of laughter. PHOTO: PUBLICITY

A swirl of flashy colours and deafening screeching music, combined with gory action stunts, have defined Pakistan’s Lollywood cinema in the recent past. Weapon-wielding thugs and skimpily clad stout heroines have provided the dwindling cinema goers with a staple diet of grotesque violence and crude erotica. The phrase ‘revival of Pakistani cinema’ which springs up time and time again with a new release, seems to have been overused to the hilt

Charged with the spirit of keeping the sinking ship of Lollywood afloat, the golden girl of Pakistani cinema, Miss Reema Khan, stepped into the director’s shoes coming up with a love story titledLove Mein Ghum’.

The green eyed beauty left no stone unturned in publicising her movie on television channels, facilitated by a promotional video which bore striking similarities to the star studded Deewangi Deewangi track from Shahrukh Khan’s Om Shanti Om.

I am not one to be bashful when it comes to seeking inspiration, and believe that efforts of Pakistani filmmakers should be encouraged. With a generous doze of enthusiasm therefore and a heap of popcorn and soda I braced myself to watch Love Mein Ghum with a group of friends.

The film as per my expectations was an all out Lollywood commercial pot-boiler doused in drama. From a melancholy lover at the brink of death to a scheming seductive step mother, the film had it all.

The emotional breakdown sequences  of Reema and Moammar Rana combined with Reema’s hair flying in the wind in slow motion, akin to a model from a shampoo commercial, were some of the quintessential ingredients of the sizzling Lollywood curry.

There is no denying that Ms Khan has invested a lot of effort and a generous capital in the production of this movie. No wonder the film boasts glossy cinematography, showcasing foreign locales such as Malaysia and Azerbaijan coupled with melodic musical tracks sung by the crème de la crème of Bollywood’s singers.

It is important to state that harbouring an expectation of viewing a thought- provoking film of substance would be unreasonable, as Love Mein Ghum in all fairness was publicized as a complete commercial flick.

Nonetheless, undergoing the cinematic experience consisting of a logical plot and convincing performances is definitely a privilege which all cinema goers who have paid for a ticket ought to enjoy.

However Love Mein Ghum which is translated in English as ‘lost in love’ had my friends and I lost in peels of laughter. Ironically the most serious and intense sequences in the film had us in splits.

Granted that Reema Khan has aged gracefully and exudes breath taking looks, but portraying a college student who falls in love with a boy in his early 20s is really pushing it a bit too far. Her love interest if you may please is supposed to be a Caucasian named Wilson who is played by a young Pakistani model with blonde streaks and a thick desi accent. With him meandering into different accents, one was left wondering whether he suffered from a split personality disorder or if he was under the influence of an intoxicant!

Reema matched up to Wilson’s hotchpotch of English and Urdu, with the two reciting lines of Shakespeare to each other in love-struck, dreamy eyed poses. And that’s not all; Shakespeare was contrasted with some good ol’ rapping ala Momi. Yes, you got it right – Moammer Rana has tried to pull a bit off a Snoop Dog by trying his hand at rapping.

Every masala flick has to have a sultry sex-symbol for a character who adds to a film’s glamour. The tables turned in this film as it was not a woman who was resorting to suggestive tactics to entice men but a man by the name of Ali Saleem aka Beghum Nawazish Ali. He doesn’t play a cross dresser this time but an actual woman who has Lollywood’s Jaan Rambow and a very corny Johnny Lever wrapped around his/her thumb. To each his own I’d say, whatever rock’s one’s boat, but I have to say that watching Ali in a sarong getting massaged by Rambow on the big screen is quite scarring.

Who can forget the 90s Bollywood style of song picturisation?

A dozen odd dancers moving in sync with flying dupattas suspended in mid-air on a hill-top would perhaps prompt a tad bit of nostalgia. This film too follows the age old formula whilst accentuating the song and dance routines through jumpy steps. What really makes the film a rather healthy offering are the acrobatic dance moves by Lollywood’s legendary dancer Pappu Samrat. Hats off to him for making Reema and the two heroes run and pounce along mountains and plains with the athleticism of passionate sportsmen. The poor heroes probably pulled a muscle or two by lifting a not so petite Reema a number of times which was again shown in slow motion to maximise its aesthetic pleasure.

In a nutshell, the film is old Lollywood wine in a brand new sleek bottle that has the unique ability to unintentionally entertain in its serious moments while simultaneously irritate to the point of making one’s teeth and fists clench.

Hail Reema Khan!


Abbas Husain

A journalist who has a keen interest in acting and is involved with Ajoka theatre. He was involved with SOS as a teacher for six months where he taught English to students. He is a graduate of the University of Kent where he studied Politics and International Relations.

The views expressed by the writer and the reader comments do not necessarily reflect the views and policies of The Express Tribune.

  • http://islamabad Maryam

    i dont know about the movie but ur blog made me laugh so hard….
    watching it friends must have been crazyy….hahahaRecommend

  • optimist

    Everyone who has seen this film appreciates Reema’s efforts.

    I wish it were shown in the UK so I could support our films!!Recommend

  • Muhammad Jamil [email protected]

    I Really Appreciate Reema Khan’s Efforts For Lollywood….Plz Keep It Up.Recommend

  • zeeshan butt

    I watched this movie. it is a great movie and reema done a lot of hard work in this and it is much better movie from indian cheap and vulgur movies,,,,,,,hats of u reema khanRecommend

  • Parvez

    I was waiting for a review before going to see this movie. Your write up has put me off a bit but I’ll go see the thing anyway.Recommend

  • farah


  • optimist

    Who says we Pakistanis dont appreciate good films? Send Love Mein Gum to UK and we will try to enjoy this light hearted movie too!
    Went to watch film Bol today 9:20 show Ilford cinema in London. Till today they were showing 4/5 shows everyday.
    I was surprised to see house full! Had to sit in the front row! I wasn’t expecting this because the film had been there for a long time. The film is a must watch.
    I cant believe Bol is doing so well (normally sitting on the front row is on Saturdays only on first day of a Bollywood/Hollywood blockbuster).Recommend

  • Shumaila Khan

    Love Mein Gum is hilarious and entertaining. I found it neither stuffy and preachy nor bordering on vulgarity ala most Bollywood movies these days. Great movie!Recommend

  • FJ

    my friend told me one dialog from the movie and i burst into laughter !
    ” Kiya main Janat main hoon ” by Reema Khan
    :P hahahhaha ! Recommend

  • Ali

    bless! well done Reema for supporting the Pak industry… all the best to you!Recommend

  • Mudassir

    The only thing I can say about this ‘review’ is our reviewers love to compare our films with those of Bollywood. They hardly appreictate the good efforts from their own people, instead they make fun of them ‘whole heartedly’ and when it comes to reviewing a B or even C class Bollywood flick they leave no stone unturned to convince the readers that the movie they have watched is just ‘perfect’. I have not watched the movie as I am overseas currently but looking at public’s encouraging response and its good business I would support the efforts the director has put into it and would ignore the small flaws that every movie has..even the Hollywood flicks! Atleast it managed to gather a good crowd in presence of the ‘perfect’ movie ‘Boduguard’ from Bollywood. Hats off to Reema and her team and very well done!Recommend

  • Anam B

    This is hilarious. Love the blog!!Recommend

  • Sama Ahmad

    lol… hilarious!! I must watch this movie!Recommend

  • Shameen Salahuddin

    Hilarious! I think Lollywood should stop trying to copy Bollywood and come up with their own ideas so that people can appreciate them. Originality is very important in the film industry. I mean with the same video quality and characters, Reema could have come up with a better idea and been more realistic. I love the review!!!Recommend

  • Gull

    Abbas, your written piece is amazing..Usually I don’t watch Lollywod moview but it convinced me to watch this one.. By the way..did you understand MUSHKIL URDU K WORDS :p ( TICKER ONES)

    Stay Blessed!Recommend

  • The zenith of enthusiasm by NH

    wow entertaining :)Recommend

  • saima

    Best of luck Reema jeeRecommend