India’s problem isn’t Imran Khan, but its own media

Published: July 31, 2018

For India, Imran will be viewed on the basis of what he brings to the table. PHOTO: TWITTER/ MEA INDIA

Of all the Pakistani celebrities India is familiar with, Imran Khan has been the most recognisable and for a time, the most popular. As an extremely talented and good-looking World Cup winning captain, Imran has been a byword for leadership and charisma in the subcontinent.

Indeed, in the 80s, Imran appeared in several Indian advertisements endorsing products like Cinthol and Thumbs Up. The improbability of a Pakistani advertising for an Indian brand today points to the tragic deterioration in relations since then, but it also points to the popularity Imran enjoyed among Indians once.

Posted by Obsessive Creative Decision on Thursday, April 30, 2015

Given this background, one could have expected Imran to be the most popular Pakistani politician among Indians today, and yet it is somewhat surprising that most Indians and the Indian media correspondingly are not enthused by the prospect of Prime Minister Imran Khan. For many Pakistanis of course – especially the youth – Imran heralds a certain change, a ray of hope. The man who scripted Pakistan’s finest moment on the global sporting stage may, by the dint of his leadership qualities and the lucky stars he was born under, change the fortunes of Pakistan for the better.

For Pakistan’s neighbours, however, Imran will be viewed on the basis of what he brings to the table vis-à-vis their relationship with Pakistan. For the last few years, Indians (like many Pakistanis) believe that Imran has the backing of the powers that be. In India’s case, any Pakistani politician with such assistance already starts with a strike against his or her name. For India, the powers that be in Pakistan are the villains of the saga, and therefore anyone they back is also by extension problematic.

What made Imran the “villain” for the Indian media, however, has less to do with what Imran did and more to do with the fact that the media in India is arguably passing through its worst phase ever. It has, with notable exceptions, surrendered itself entirely to the narrative of the Indian establishment. Heroes and villains are born on primetime television with a grotesque competitiveness every night, as middle class families settle down for their dinner.

In this world of adult anchors screaming like tomcats in heat for an extra slice of attention, there is no room for shades of grey. There is only black and white, and for the purpose of our viewers, a Pakistani has a very slim chance of being a hero by default. He or she may have to be shot in the head by the Taliban for demanding education to be considered one, and sometimes even that does not suffice. Media channels today are jumping over themselves trying to prove they are more loyal than the king, and there is no better way to do this than to yell at Pakistan and Pakistanis vacuously like Arnab Goswami frequently does.

If Imran makes a speech that pejoratively paints his opposition to be a friend of India’s, then Imran is the villain India knew him to be. If, on the other hand, he talks about reconciliation, it is said that Imran is petrified of us. In short, there is precious little that Imran can do to elicit a balanced opinion from the drama queens of Indian primetime news channels.

This is exactly what Imran was talking about when, in his post-victory speech, he made the point that the Indian media has “made a Bollywood villain” out of him. The choice of words was apt. Bollywood does seem to be the template of the television media in India. This has been the case since the liberalisation, privatisation, globalisation (LPG) reforms and the entry of private news channels took the ‘L’ in ‘LPG’ to liberally douse their routines with histrionics to get ahead of the game in a country where one of Ekta Kapoor’s saas-bahu shows will always do better than Shyam Benegal’s Samvidhaan.

When it comes to Imran, there is room for plenty of scepticism and cynicism. He can talk about peace with India and he may even genuinely desire it, yet, it is unlikely he can do anything about it. There are aspects of his politics with regards to the Ahmadi community and the politicisation of the Khatm-e-Nabuwat (finality of Prophethood) doctrine that remain deeply problematic. He has been known to take a soft approach in dealing with the Taliban, and has funded madrassas that are intertwined with the Taliban network. The Indian media can and should make these points with nuance and with a desire to inform the public, rather than with a desire to entertain and widen the already large gap that exists.

In his book The Argumentative Indian, Amartya Sen compared the approach of the noted scholar and historian Al Biruni with the British historian James Mill, in how they understood and wrote about India. According to Sen, Biruni followed what he called a ‘curatorial’ approach to writing about India by presenting as accurate a picture as possible by visiting India and speaking to a host of individuals, and even when presenting a differing point of view from Indian scholars, taking great care to ensure their view was represented with respect and great care. In contrast, Mill followed the magisterial approach to writing about India. He wrote The History of British India without ever having visited India, referring to Indian civilisation as inherently inferior, in need of civilising, and dismissed any discovery or invention attributed to Indians (like the decimal system) as falsifications of cunning pundits in order to fool gullible Indophiles like Sir William Jones.

One gets the feeling that Indian television media is following Mill’s magisterial approach generally speaking, but especially with respect to Pakistan, and now Imran. Mill, however, did not indulge in the kind of histrionics that are a hallmark of Indian primetime TV news. Indian media is today therefore a queer and tragic mix of Mill and Rakhi Sawant – unbelievable in its arrogance, and unbearable in its drama.

Ayush Khanna

Ayush Khanna

The author is an Environmental Engineer from Bengaluru, India. He writes on history, economics and socio-political issues. He tweets @AyushyaKhanna (

The views expressed by the writer and the reader comments do not necessarily reflect the views and policies of The Express Tribune.

  • Yogi Berra

    Indian media is skeptical because they know history of this man. The writer too young. he should gain few years experience in journalism to look deeper into issues.Recommend

  • Akbar Ahmed

    In some parts of the Indian electronic media such as Republic TV (Arnaab Ghoswami The Debate program) there appears to be there appears to be a mental illness problem in the approach to Pakistan. Fortunately other parts of Indian media do recognise this condition and expose it for what it is.Recommend

  • Parvez

    Interesting read …… what I observe is that the Indian media is taken at face value by the common man and sadly even sensible people shut down rational thinking when it comes to Pakistan ….. bringing about this mindset has taken time and has been very successfully achieved by the government / media and it undeniably proved beneficial for the ruling party in the last elections.Recommend

  • Muhammad Athar Shah

    Pakistan-India love affair in it’s full swing.Recommend

  • Headstrong

    What I observe is that you have been taken in by what you read in your own media. I do not have to remind you of the state of your own media. I would advise you not to believe all that you read in your media.
    That said, it’s your call …Recommend


    Arnab Goswami does not represent Indian media; we are ashamed of him.Recommend

  • numbersnumbers

    All note that Pakistani media is no different in its treatment of India and its politicians!Recommend

  • Anoop

    This guy admitted to me on twitter he is biased when I pointed out historical inaccuracies he quoted. I quote him “Everyone has their biases!”

    A waste of time.Recommend

  • Patwari

    So do you. Have biases. Extreme biases. Loitering on a
    Pakistani ePaper website, berating fellow Hindustanis’ blogs.
    Talking points handed to you by Lord Amit Shah? Or the Duchess
    of Hate,…Sadhvi Prachi? Maharaj himself? Yogi Adityanath?
    The list of Pak haters in Bharat is long.Recommend

  • Patwari

    Nope, not at all. True, most Pakistanis know about the Butcher of Gujrat.
    Maybe they know about Sushma Sawaraj, because she handles yatris visas.
    Could be they heard of the holy man, Yogi Adityanath, who is also Chief
    Minister of Uttar Pradesh who wants to put a statue of Rama in every mosque.
    And very likely they heard of the Harridan of Hate, Sadhvi Prachi, who wants
    all Muslims to leave Hinduland and who wants to shut down mosques loudspeakers
    during Kanwar Yatra, And she wants all Hindus to boycott Bollywood Khans movies.
    The rest is just a teeming, roiling, mass of 1.5 billion toiletless people.Recommend

  • Anoop

    Hindus are peaceful. Our people are respected as peaceful and progressive all over the world. Don’t compare your country and Religion with us.Recommend

  • Patwari

    You are delusional. There is an ongoing genocide in Indian-occupied Kashmir.
    Your people are killing Muslims under any pretext. Minorities live in terror.
    You kill your own people in your military bases [with 5 rings of security!!
    Yet terrorists infiltrate and break through!! Huh!!] then blame it on terrorists who came across the border from Pakland.Recommend