Ae Dil Hai Mushkil’s teaser is out and it was worth the wait!
What I gathered from the snippet is that the movie is fresh, dark, passionate and has a melodious soundtrack. This is Karan Johar’s first directorial venture after Student of the Year (2012). But Ae Dil Hai Mushkil is expected to be comparatively bigger, better and more appealing.
I am extremely excited about the following things.
Karan Johar is famous for the euphonious music in his movies. Nearly all his movies have chartbuster songs and I feel Ae Dil Hai Mushkil will not be any different. The teaser features the title song, sung by Arijit Singh and composed by Pritam. It’s my personal favourite.
2. The lead cast.
Social media is abuzz after finding out about the lead cast. I mean who wouldn’t want to see Aishwarya, Ranbir, Anushka and Fawad Khan together in a movie? Eye candy and talent? I cannot wait to watch this movie.
All the actors look absolutely gorgeous in the movie. It’s obvious that Karan Johar has worked hard on each of their looks, costumes and makeup. The four of them emote so perfectly that for a moment you forget a world outside the movie exists. There is hurt, there is loneliness, there is passion, there is aggression and there is sadness; brilliantly depicted by each of the actors.
Just like he is known for his music, Karan Johar is also famous for picking gorgeous locations for his movies. London in Kabhi Khushi Kabhie Gham (2001), New York in Kabhi Alvida Naa Kehna (2006) and Ae Dil Hai Mushkil in Europe and India.
The film is shot in Vienna, Paris, Austria, London and Rajasthan. The teaser has aptly captured the true beauty of these places.
4. Ranbir’s voiceover
“Ek tarfa pyar ki taaqat hi kuch aur hoti hai.. auro ke rishton ki tarah yeh do logon mein nahi bathti.. sirf mera haq hai ispe.”
(Unrequited love has its own strength.. it doesn’t get divided between two people.. it is only mine to claim.)
No matter how much humans love happiness, there is something oddly relatable about sadness and tragedies. Ranbir’s painful rendition about unreciprocated love will leave a lump in everyone’s throat and it definitely made the plot more intriguing.
5. Anonymity of the lead pair
Karan Johar has kept the main story line under wraps. The lead cast has been announced, but we are yet to figure out the love equation. It is rumoured that the movie may have some powerful special appearances such as Shah Rukh Khan and Saif Ali Khan.
6. Karan Johar
We will have to accept that Karan Johar is the only director who has a powerful presence, even when he’s behind the lens. He knows how to connect with the audience. In other words, he masters the crowd pulling factor.
The movie releases on October 28, 2016, therefore it is safe to say that we can expect a beautiful autumn gift from Karan Johar and company this year.
Moreover, contrary to the run of the mill six month extended promotion strategy; Dharma Productions have started to keep it short and simple. They tried this strategy with Kapoor & Sons (2016) and are doing the same with Ae Dil Hai Mushkil. A maximum of 60 promotional days will help keep the buzz alive for the movie. The full length trailer is expected to release on September 9th, the same day Baar Baar Dekho (2016) is releasing.
I definitely cannot wait for the official teaser. I hope it lives up to its hype.
The views expressed by the writer and the reader comments do not necessarily reflect the views and policies of The Express Tribune.