What brand are you?

Published: November 13, 2010

What is your brand label?

If you fell off the face of the earth tomorrow what would people around you say about you – once they got over the fact that you were gone? Would they remember any particular aspect of you?

Would you be remembered as the guy that kept people entertained at the office?

Would you be remembered as the girl who wouldn’t quit talking?

How about the guy that kept taking too many pictures with his cell phone?

Or just an annoying brat that asked too many questions?

Or the guy that immediately adds you on Facebook after a brief meeting somewhere?

Like it or not, you are a brand

“Oh yeah I remember (your name)! He was always (your label/brand/imagined attribute)…

You might think you’re an individual snowflake, but you are not. People around you are constantly branding you with attributes and imagined personality traits. They collect sporadic experiential memories about you, but they need to connect them in some coherent way so that they fill the gaps in their internal logic. Branding is their way of rationalising their otherwise disjointed surroundings.

So, the girl that you saw flirting with this guy automatically becomes the slutty desperado. The guy who added you on Facebook becomes the usual ‘friendshipper’/social media stalker. That dude that ran really fast becomes an athlete. And so on and so forth. Everybody gets a label slapped onto them.

My question is: What do you think your ‘brand label’ is?

More importantly, are you happy with it…


Umair Kazi

A strategist who blogs at www.theideaartist.com

The views expressed by the writer and the reader comments do not necessarily reflect the views and policies of The Express Tribune.

  • Sobia

    one word for this article- lame. Recommend

  • http://twitter.com/HassaanZK Hassaan Zia

    What a waste of time !Recommend

  • Majid Urrehman

    Waisted my precious 3 minutes and some internet bandwidth for keeping it open for 5 hours to get free from my important tasks.Recommend

  • Hamza maher

    I like it . . . .Recommend

  • Usama Zafar

    The guy who kept people entertained at the office!!! Yes thats me!!! :DRecommend

  • AA

    At first read, I thot what a waste of time, but then I realized this branding process is something very important which we usually ignore, in order to find the understand how people treat you in a particular way, it is definitely required to find out how are u branded.Recommend

  • parvez

    Original thinking, I liked it.
    You call it a brand today, it was called personal traits or habits. When applied to humans don’t you think he or she would have a lot of different traits/habits and so have many brands.
    Or you wish to focus on the one predominant characteristic and then label it as a brand – ok by me.
    My brand : live and let live.Recommend

  • http://toronto Hina

    lol good one:DRecommend

  • Arif Hanif

    One question. Every one has different perception about you based on their personal experiences / interaction level / Acquaintance type and many other parameters. What they “really” think about you, I don’t think you will ever get to know that (apart from those incidental reveals) or you would want to. You know how you act around certain people and in certain situations so you already know your traits or brand as you call it.

    Had fun reading it. Cheers!Recommend

  • http://ahandfulofdust.wordpress.com/ Mariam

    The title reminded me of the stupid FB quizzes, which I was very fond of once…Recommend

  • Ahsan Malik

    You used the word ‘Brand’ which is somewhat creative. I call it stereotyping, and it helps me understand people better..Recommend

  • Golab Khan


  • http://blogs.tribune.com.pk/author/299/yousuf-rafi/ Yousuf Rafi

    very rightly said bro!!! as Bill Gates said “If you are born poor its not your mistake but you die poor its your mistake” …. everyone is this world is for a reason… Just Do It :DRecommend

  • http://www.LiaquatAli.com Liaquat Ali

    Reminds me of the marketing class. Check out positioning is an interesting branding strategy http://tinyurl.com/dmus32Recommend

  • http://www.theideaartist.com Umair Kazi

    Thanks for all the feedback. I learnt that in my attempts at brevity, some readers might miss the point.Recommend

  • Sobia

    It wasn’t the brevity that put me off- it was the content and the amateurish way it was executed. Recommend

  • http://www.theideaartist.com Umair Kazi

    Point taken, Sobia.
    You’re right: I’m not an expert. I’m just an average person who believes in learning by doing.Recommend