Dear (name), Eid Mubarak!

Published: September 11, 2010

Welcome to the age of automated emotional bonds.

This eid, my mother got an sms from my aunt’s number. It was signed “From Sobia”.

Funny thing is, that’s not my aunt’s name.

Upon further inquiry, we found out that my aunt had really liked that particular message and had forwarded it as eid greetings to everybody in her phone book, without bothering to change the name.

Welcome to the age of automated emotional bonds. Thanks to technology, “Send to all” will be the weapon of choice for every occasion. I predict that very soon, phone manufacturers will simply build an “Auto-wish” feature into their cell phones. Right out of the box, your cell phone will be programmed to send out pre-saved generic text messages such as “Eid Mubarak”, “Happy New Year” and even “Chand Mubarak” during the appropriate days to everybody in your phone book. Ah, the convenience of automation.

‘Be social without even trying’ can be the tagline.


Umair Kazi

A strategist who blogs at

The views expressed by the writer and the reader comments do not necessarily reflect the views and policies of The Express Tribune.

  • samaha

    LOL !! the tagline is goood !!Recommend

  • MR

    Heh! Fun!!!Recommend

  • SadafFayyaz

    HEHE I got 10 sms from people, and know only 2 of them……..:PRecommend

  • Saad Durrani

    Once, I wrote a greeting for my friends especially. Hours later, the very same greeting came back to me from a stranger.

    Well, we used to buy Eid cards which are eventually made by company. Sending a forward message is not that bad.Recommend

  • A.A.Haji

    Lovely sir, Eid mubarak. Wanted to tells you that this is not the case. I wrotes my owns msgs and not automatic, aight? Thanks eeenyway faw the waarning. Eid mubarak, Recommend

  • Ghausia

    I got the same message twice from the same person, I can’t not reply to them, but sometimes I really want to. Why do people feel the urge to wish me chand mubarak twice, then text me at midnight, again in the morning, and then call as well?Recommend

  • Sarah

    Hahahahahaha I LOVE IT

    “being social without even trying”

    that is awesome.

    p.s: automated messages rockRecommend

  • Umair Kazi

    Okay, let’s do a small informal poll!
    How many generic smses did you get this Eid?
    I got about 32, so I guess I’m moderately popular!Recommend

  • The Only Normal Person Here.

    ha ha ha… similar stuff happens on festive. I wonder if anyone reads these forward greeting messages even. You just check who sent it, open the message, there comes a “sketch” by stuff which USED to be punctuations and you instantly press the delete button. That’s what I do at least. Recommend

  • Aziz Hirani

    lolz.. these msgs are such i painRecommend

  • Parvez

    I am still amazed at what one of these new cell phones can do.
    Your line ‘send to all’ will be the weapon of choice – love the use of the word weapon.
    A real fun read.Recommend

  • Samreen A.Khan


  • Umair Kazi

    Thank you Pervez, and everybody else as well, for the appreciation!Recommend

  • Umair Kazi

    This has to be the shortest entry in the history of ET Blogs! I’m surprised its resonating with so many people!Recommend

  • Munira Zoomkawala

    i HATE generic messages! :PRecommend