Nokia Lumia smartphones: A strong comeback!

Published: September 10, 2012
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The 'live' tiles will show latest Facebook status updates by your favourite people and breaking news appearing on the news apps. PHOTO: REUTERS

On the morning of September 5, Nokia and Microsoft unveiled the Nokia Lumia 920 and 820 smartphones -the new flagship models running Windows Phone 8 operating system.

The presentation wasn’t as amazing as those we are used to seeing at Apple events. The phones, however, surpassed all expectations. I believe that these two models, along with the upcoming tablet from Nokia, will mark the revival of Nokia and here are just a few reasons I believe so.

Top three key differentiators :

1. Photography:

Don’t bother about the megapixels; they don’t really matter. The main camera of new Lumia phones is based on Nokia PureView technology and is capable of taking blur-free, bright, detailed, and vibrant photos in all types of lighting conditions. It is not only better than any other mobile camera today, it is a true replacement of all point-and-shoot digital cameras.

2. Navigation:

With the launch of enhanced Nokia Maps, Nokia Drive, Nokia Transport, and most notably the Nokia City Lens, the new Lumia phones pack a powerful punch of navigation features. These four features will enable users to find real places on maps, traverse routes with least travelling times, identify best travelling options, and use augmented reality to locate restaurants and shops on any street using the phone camera.

3. The start screen and live tiles:

The Windows Phone 8 platform provides new Lumia phone users the capability to customise the start screen by adding ‘live’ tiles to the start screen. For example you can have your favourite people added on the screen together with a few news apps. The ‘live’ tiles in this case will show latest Facebook status updates by your favourite people and breaking news appearing on the news apps. The whole concept of ‘live’ tiles is intuitive yet powerful. It will help create a web among Windows Phone 8 users.

The supporting cast:

Just like a blockbuster movie banks on solid performances by the supporting cast, a blockbuster product builds upon the competitiveness of features that it must possess to be in the league. The new Lumia smartphones have all the required features to compete against its rivals.

Free music:

Over 15 million songs are available for listening and some for downloading through Nokia Music service. Now that is something!   

Wireless charging and playback:

With new Lumia phones, the users will not have to bother about plugging in cables to recharge their phone. Simply put it on a charging plate, the Fatboy pad, or on a speaker to recharge wirelessly using Qi technology and play the music using NFC technology.

Hardware:

From high speed HSPA+/FD-LTE data network to the 30% more powerful battery to the 1.5 GHZ Snapdragon S4 processor, everything inside the shell is as good as it gets.

HD display:

Nokia calls it PureMotion HD+ which it claims is the world’s brightest, fastest, and most touch-sensitive touchscreen.

The form factor and accessories:

The bright and glossy exterior of new Lumia phones along with funky accessories radiate the much needed fresh and young brand image of Nokia.

What it still needs to succeed:

On paper it looks like a great phone and demos look good too. My Twitter timeline also suggests that many influential tech gurus view it favourably. However, there are two things it needs to do exceptionally well in order to emerge as a winner.

A) Get those apps:

Do whatever it takes to get all the famous apps on Microsoft Marketplace. I am not switching until Instagram and Flipboard are available.

B) Mobile operator push:

Do whatever it takes to partner with mobile operators to place orders, allocate marketing budgets, and create special experience programs to sell the device.

Now if you feel that this could be the start of Nokia’s revival, it may be a good idea to buy some Nokia stock now which is nearly at an all-time low.

This post originally appeared here

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Aamir Altaf

Aamir Altaf

A fond traveller and right-hand batsman, Aamir is an experienced marketing professional currently living in Riyadh, KSA. An entrepreneur at heart and a father of two awesome boys, he tweets as @aamiraltaf twitter.com/aamiraltaf

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