Najwat Rehman

Najwat Rehman

A marketing graduate from IBA who currently divides his time between a digital media job and his own branding consultancy. Najwat tweets @NajwatRehman

Who wins the lawn war?

Elsewhere in the tropics the cold season is followed by a season of pleasant temperatures before the heat of the summer hits. However, in our part of the world (read Pakistan), temperatures shoot up early in the year as a gazillion brands of lawn engage in a heated battle and try to outdo each other with psychedelic prints and flamboyant campaigns. There are the Icons and the Crescents, the originals and the not-so-originals; there are those who can afford to have Indian celebrities as endorsers and those who get by by hiring local anorexics. For mere spectators like us, this ...

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