Babar Javed

Babar Javed

Creative Strategist for Unilever brands at Helium and Program Director at BodyBeat Recreational Centre.

How to generate business excellence

I’d like to shed some light on a topic much debated in companies that have survived more than five years and would like to get out of the break-even trap. They wish to bring their capabilities at par with the corporations they once aspired to be, and the key is operational excellence. This is achieved by building operational capabilities, which in turn come about by undertaking structured programs for epic-systematic high performance. To develop a rewarding development program, four factors are crucial to a corporation’s goals: Aim to create value by developing a marketing road map that grants a systematic process for ...

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The customer is always right…but is he happy?

During uncertain times, the customer becomes the lifeblood of any business. But today the brand team is struggling with which existing and prospective customers to target with their current offers via multiple channels of interaction. Many established corporations are aligning their resources towards BRIC countries – Brazil, Russia, India and China, for growth opportunities and are aiming to hone in on the rise in disposable income within these economies – notably China, whose new five-year plan aims at a growth strategy fuelled by domestic consumption instead of the trillion-dollar generating strategy of exports maximisation. What they are finding is the difficulty to ...

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