Kashif R Nagi

Kashif R Nagi

The writer is a National Ecommerce Policy Consultant, an Assistant Professor at SZABIST Karachi, and an SMEDA Trainer. He has completed his MSc in Advanced Marketing from Lancaster University. He obtained a BBA-MIS and an MBA-MIS from IBA-Karachi (www.linkedin.com/in/krnagi).

How can Pakistan’s youth reap the benefits of e-commerce?

In a world which is increasingly relying upon technology to drive both businesses and innovative processes it is imperative that Pakistan’s youth be equipped with the necessary skills required to flourish in this changing landscape. According to my observations regarding the existing e-commerce policy framework, the willingness of the government to collaborate with online marketplaces for export capacity building is apparent. However, it is important that such online marketplaces are able to incorporate a particular aspect of ‘gamification’, which will pay dividends down the line. But in order to fully understand the perceived benefits of the model it is necessary to first engage with the ...

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How can local MSMEs tap into the international market?

Although the importance of micro small medium sized enterprises (MSMEs) cannot be overstated, one is also forced to admit that creating an enterprise that contributes to the export potential of a country is a daunting task, especially for individuals. The prevalent culture involves importing goods from China and selling them locally at a premium price. Selling imported products in the local market is an easy and safe option primarily because foreign countries are facilitating the export of their goods through logistical support and secure payment mechanisms. Therefore, foreign goods are practically delivered at the doorstep of Pakistani businesses at ...

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How can Pakistan increase its exports?

In my previous articles I have deliberated upon the various aspects which define an effective e-commerce policy and have also discussed the strategies which can be used in order to encourage micro to small to medium enterprises (MSMEs) to sell their products internationally using digital channels, similar to the manner in which they sell locally. The three main components of the e-commerce framework, namely marketing, payments and logistics, are each important factors. However, since marketing and payments have been digitised to a great extent, the logistics and supply chain scenario is where the online world actually touches base with the offline world. ...

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Is the international market interested in Pakistani products?

The Indian government has encouraged the creation of Micro to Small to Medium Enterprises (MSMEs) in order to increase exports. The list of products that the Indian government has compiled recently for the MSMEs to consider and potentially engage trading in, is quite extensive. In a similar effort, a list of products has been compiled by our Ministry of Commerce. This article seeks to highlight the importance of choosing an appropriate product to export as well as gaining the initial set of customers for the relevant product. Firstly, it is important to pay attention to a pattern that I was ...

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How to empower small businesses in Pakistan

In my recent conversations with the Ministry of Commerce, it was apparent that the government wants to equip 50,000 micro, small to medium enterprises (MSMEs) with an export capacity so that their products can be offered online. I tried to offer sincere recommendations to the government so that they can adopt a methodology to go about this in the most cost-effective and expedited manner. In my first article on the e-commerce policy framework, I highlighted the importance of marketing, payments and logistics which are essential components if the government wants MSMEs to have sustainable exports. In the discussion I had with the ...

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The flaws in Pakistan’s e-commerce policy framework

Pakistan’s e-commerce policy framework, which was announced last month, aims to implement measures which could be beneficial for the overall e-commerce environment in the country, however, the polices could also prove to be rather short-sighted in nature since the existing ecommerce situation is actually having a negative impact on the overall economy from a trade perspective. Although, there are 9 major points along which the e-commerce policy has been divided, much of the focus of the e-commerce policy seems to be on using the digital potential to export products to foreign countries, hence it is imperative to understand the dynamics behind exports using ...

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