Rida Ahmed

Rida Ahmed

The author is currently completing a Master of Advanced Studies (MAS) in Sports Administration at the International Academy of Sports Technology and Science (AISTS). She is the first Pakistani student at the Academy and is the recipient of the 2019 Future Female Leader in Sport Scholarship. She tweets @Ridizil (twitter.com/Ridizil)

India’s ‘Operation Isolation’ and the soft power of sports

“Our message is stronger than ever. Please stop the fighting. Please stop the killing. Please drop your guns.” Juan Antonio Samaranch, President International Olympic Committee speaking at the Winter Olympics, 1994. The sports arena has often been used in modern-day diplomacy to advocate for peace, but it has also been used to aggravate existing conflict. George Orwell wrote in The Sporting Spirit (1945) that sports is “war, minus the shooting” and has the potential to bring out the worst characteristics of nationalism. How that is controlled, or even amplified, is in the hands of those who hold the political controls.  In the days following ...

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