Safia Kaleem

A Karachi based marketeer who works at Maersk

Why we buy junk food (and other junk)

Ever noticed how a six-year-old screams in excitement at the thought of junk food and squeals in pain at the thought of fruits and vegetables? While many parents accuse the persuasiveness of food companies’ marketing strategies for their children’s avid interest in junk food, they are guilty of the same tactic. Whether it’s the Popeye story to get kids to eat spinach or Bugs Bunny to get them to eat carrots, parents employ the same strategy. But it is not just kids that are gullible in the face of such immaculate marketing; it is every aunty that gasps at lawn billboards and ...

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Wedding bling: For the love of money

It’s that time of the year again. Fathers lament the drain of their pockets, mothers get teary-eyed at every glimpse of their daughters, designers smirk behind their overpriced outfits, tailors get threatening calls from customers, salons get overcrowded, caterers lie their way through fancy menus and it’s probably the only time of the year when choreographers and the “band baaja walas” earn a decent livelihood. It’s the wedding season, where we focus on every little detail but the real wedding itself. From designer clothes to custom-made jewellery, weddings these days are known for more than just a simple event celebrating ...

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