Ali Khan Bajauri

Ali Khan Bajauri

The author has over 20 years of experience in international marketing across Pakistan, Europe and North America. He was previously the Country Business Manager for Nestle Water Pakistan, Head of Marketing for Engro Foods and General Manager of Engro Foods Canada. He tweets @bajauri (twitter.com/bajauri)

Let your children be Emma Watson, let them be Malala

I recently watched the impassioned speech that Emma Watson made for launching the UN’s ‘HeForShe’ campaign. It was a sincere appeal for a better understanding of the ‘feminist’ movement and its singular goal to establish equal rights and freedoms for both men and women. Now, in total honesty, I have grown up with a very different interpretation of what ‘feminism’ is! In fact, while I have always been taught by my family and have believed in equal rights for boys and girls, I have not really associated this with the ‘feminist movement.’ Maybe it is the word itself…why was it ever called a ‘feminist’ ...

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6 steps to becoming (more) successful brand builders in Pakistan

For this particular blog, I just want to focus on talent in Pakistan and its impact on brand building. Brands have become ubiquitous in Pakistan. Our ability to promote brands on TV, mobiles, hoardings, talk show coffee cups and so on has allowed organisations to simplify the process of building brand awareness, as long as you are willing to spend the cash. And there is clearly no dearth of advertisement cash in Pakistan. But whether you drive down Shahrah-e-Faisal or Lahore Defence Boulevard, after a mile of watching hoarding after hoarding with beautiful women staring down at you, the brand message gets easily lost. In fact, ...

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