Shahrukh Sohail

Shahrukh Sohail

The writer is the CEO of a digital marketing firm called WonderWorks, a football consultant and former Chief Editor of FootballPakistan.com. Shahrukh tweets as @ShahrukhSohail7 twitter.com/shahrukhsohail7

Millennials and their “my life, my rules” approach

I started out early in the corporate world and I think that’s one of the reasons why I’ve always been motivated. But before I detail my torrid experience with Pakistan’s burgeoning youth, let me state for the record, these views do not represent all the youngsters in the country. This article is merely a reflection of what I have encountered in the field. When I began my first internship during my O’ level days, I did the usual; hang around the office at times, Facebook a lot and extensively read up on European football. I basically enjoyed myself, but there were some things my boss never ...

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Islamabad has what it takes to set football standards for Pakistan, do you?

Football and Pakistan  don’t usually go together, especially Islamabad and football. However, despite Islamabad’s unwanted perception of going to sleep early, the capital is home to a thriving football scene and an ever-growing entrepreneurial ecosystem of football facilities. Though the concept had been introduced a decade ago with the advent of the F-6 multi-purpose facility, things really took off after 2014 when Total Football ventured into the market. Photo: Facebook “I was enamoured by the concept during my days as a student in London,” said Hamza Kayani, who launched Total Football in late 2014. Born and bred in Islamabad, Kayani claimed that the city lacked in the entertainment department, leaving eating out or ...

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Looking for organic pizzas tailored to your taste? Place your bets on Pizza Roulette!

Pizza is quickly becoming Pakistan’s go-to-food for hunger pangs. Initially starting with the presence of outlets such as Pizza Hut, the industry has become considerably more Pakistani-centric with local startups such as 14th Street Pizza and New Yorker becoming household names. The focus has gone from a quick bite to artisan pizzas, brimming with top quality ingredients and unique flavours. One such novel idea is being introduced by Pizza Roulette, an eatery which focuses on natural, organic pizzas tailored to the local palette of Islamabad/Rawalpindi. I had the recent pleasure of visiting the place in Bahria Town Phase four, where it’s located next to Frosty Café. As soon ...

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Dear Faisal Hayat, it’s time to redeem your and Pakistan’s reputation

It all started with the Punjab elections in April, where the Pakistan Football Federation (PFF) split into two factions, and until recently, both sides were indecisive about who was meant to lead the nation’s football federation. But last month, Fédération Internationale de Football Association (FIFA) finally took a decision and ruled in favour of Faisal Saleh Hayat’s faction in their executive committee meeting. Locally, things are far from cleared as the controversy over June’s elections rambles on, but the onus is back on Hayat and his associates. For months they have been boasting about their achievements on and off the field over the last ...

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Does Pakistan even care about its FIFA ranking?

Fédération Internationale de Football Association’s (FIFA) method to calculate rankings has had its fair share of praise and criticism over the years, with many calling it inconsistent, while others enjoy the benefits with smaller teams making great leaps with famous wins. However, for minnows like Pakistan, the rankings are truly reflective of the team’s state of affairs. I usually don’t pay much attention to rankings but, nonetheless, it plays a key part when one is in a constant battle to promote the game and raise awareness amongst masses. And it’s no surprise that the eventual mention of Pakistan’s ranking often brings ridicule and disappointment.   [caption ...

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Yes, I don’t like watching football if Pakistan isn’t playing

The FIFA World Cup 2014 was a sporting spectacle watched by everyone. From youngsters to elderly people, everybody’s eyes were fixed on the television as some of the best players in the world fought for eternal glory. Seasonal fans came out to discuss the matches in detail, while some enthusiastic football critics even took to television to voice their opinions. I, too, watched the games and was amazed by the quality of football on display. But while everyone cheered Argentina, Netherlands or Germany on and cried tears when Brazil lost, I remained neutral. Why wouldn’t I be? My beloved Pakistan was not in the FIFA ...

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Hypocrisy at the Pakistan Football Federation is killing our chances at FIFA!

Despite lack of infrastructure, no comprehensive grassroots program and a mediocre league, Pakistani football does have one major gain – foreign-based players. Throughout the globe, national teams opt to pick the best players no matter where in the world they are playing. In Asia alone, you can see glaring examples with world cup candidate Iran recruiting players such as Ashkan Dejagah (Fulham) and Daniel Davari (Grasshopper) from Germany to bolster their ranks. Similarly, Lebanon has done the same with a host of European-born Lebanese players opting to play for The Cedars on an international platform. As a result, Lebanon has reached the last round of the 2014 ...

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Street Child World Cup 2014: We gave our street children nothing but they made us proud!

As Owais Ali lined up to face India in Pakistan’s opening match of the Street Child World Cup, 2014, his life must have flashed before him. Here he was standing up for the national anthem in Rio de Janeiro in a prestigious football competition but just some time ago, things had been different. Very different. Like so many others on the cruel streets of Karachi, hustling, doing drugs or simply trying to survive on a daily basis, Owais too thought he would waste away his life and succumb to the fact that he ran away from home at the age of seven after ...

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March 31, 2014
TOPICS

Governments should encourage sports, not sports festivals

While the world develops sports through long term planning and investment, in Pakistan, it is still stuck within an outdated system – a system where everything is done to boost the government’s reputation, much like a communist state. This system has become more evident nowadays, with provincial governments taking it to next level to prop up their image and use sports as a propaganda tool. Sport, like many other important issues of this country – health and education, for instance – have been made provincial subjects under the landmark 18th Amendment. Since then onwards, sports has seen a steady decline at national level ...

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What does sugarcane have in common with football? Answer: Mohammad Adil

Swift pace. Check. Speed. Check. Stocky build. Check. No, I am not talking about Carlos Tevez; this is Mohammad Adil, the star winger of the Pakistan national football team and the new signing of the Kyrgyzstan league giants, Dordoi Bishkek. Adil, a blistering winger with bags of pace and skill, who lit up the SAFF Championship 2013, reached the final of the Asian Football Confederation (AFC) Presidents Cup with KRL FC and attracted attention from several clubs in Nepal and Palestine in 2013. Belonging to a country where the domestic structure for football provides very little for player development and talent polishing, Adil and his achievements are a testament of his struggles. However, he has clearly proven ...

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