Ali Hassan Memon

Ali Hassan Memon

A student of Information Security and an audio-book enthusiast, Ali tweets as @enspec twitter.com/enspec

Exploiting social adverts to open up a world of possibilities

Social media advertising has gone places where no medium has ever gone before. With a wealth of personal data from social networks, marketers now bombard potential customers with content while they interact with their loved ones. The best part about it is that unlike billboards, organised events, TV and radio commercials, advertisers find out the response to their campaigns within a matter of hours, along with intimate details of the people responding to their initiative. Advertisements on social media, however, can have creative as well as malicious uses. The case of ‘love per click’: Picture this. Megan is a high achiever. She ...

Read Full Post

Hacking is painfully easy: Anybody can be you!

Having taken the day off, I was at home sound asleep. The phone rang around 10am. I did not bother to pick it up. It stopped ringing and I became half aware that it was received by our maid. What completely took me by surprise and made me leap towards full consciousness was her conversation with the other person on the line. This is what I heard her saying: “There is no one at home right now apart from chotay sahib. Choti bibi is in her room sleeping. Baray sahib left in the morning to drop chotay miyan and hasn’t come back yet.” I ...

Read Full Post