Syma Ahmed

Syma Ahmed

A marketing consultant teaching marketing, research, and brand management, Syma tweets as @symaahmed and blogs at symaahmed.com/

Riding the roller coaster of happiness that is Facebook

Facebook is not just a social network, it is a phenomenon that has changed our lives in significant ways. No matter how real it seems, with the familiar faces of our friends and family, at the end of the day it is a virtual, make-belief world, which lacks reality. For most of us, life has become too busy. The rat race coupled with our relentless pursuit of growth and finding happiness in some distant part of the world has resulted in us being more disconnected with our close ones. It is not surprising that about a billion people are active ...

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