Stories about UNHATE

Benetton, you go too far

The United Colours of Benetton is no stranger to controversy. The company distinguishes itself by its utilisation of attention grabbing and shocking imagery in advertising campaigns. Its latest campaign called ‘UNHATE’ contains a series of photo-shopped montages of political and religious leaders, and traditional enemies, kissing. The jaw dropping series includes Israeli Prime Minister Benyamin Netanyahu kissing Palestinian President Mahmud Abbas; Barack Obama with Hu Jintao and another with Hugo Chavez; Angela Merkel with Nicolas Sarkozy, and the most controversial: the Pope with an Imam. According to a statement released by the Italian company, the series is meant to promote “brotherhood”. But ...

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