Brand culture: What’s in a name?
Let’s face it Shakespeare was wrong, his immortal words from Romeo and Juliet are inherently flawed. No a rose will not smell as sweet if it were named smelly socks would it? Names are important and complicated creatures and the naming process, whether for a first born child or a brand requires a somewhat lengthy but always intense thought process. My own name Tyrone is one unfamiliar to most Pakistani eyes, ears and tongues. Forget the double take, I’ve had people pause for minutes on end when they hear my name. My poor listener is even more flabbergasted if s/he ...
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Talk to the shoe
Desperate times call for desperate measures. So what do people resort to doing when they have been rendered politically impotent? They opt for symbolic, emotionally charged protests like name-calling, flag-burning, and most recently, shoe-throwing. Shoe-throwing has been the way to get your voice heard since 2008, when Muntader al Zaidi tossed two shoes at George W Bush in Iraq. In a slightly less famous incident, Chinese prime minister Wen Jiabao was the victim of a shoe-attack in the UK in 2009. In the instances mentioned above, both shoe-tossers chose to accessorise their flying footwear with a string of invective. Zaidi ...
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