Love mein ghum: Lollywood in a shiny, new package

A swirl of flashy colours and deafening screeching music, combined with gory action stunts, have defined Pakistan’s Lollywood cinema in the recent past. Weapon-wielding thugs and skimpily clad stout heroines have provided the dwindling cinema goers with a staple diet of grotesque violence and crude erotica. The phrase ‘revival of Pakistani cinema’ which springs up time and time again with a new release, seems to have been overused to the hilt Charged with the spirit of keeping the sinking ship of Lollywood afloat, the golden girl of Pakistani cinema, Miss Reema Khan, stepped into the director’s shoes coming up with ...