Pakistan’s ‘ad-woman’ stuck in a time warp
Most ads in Pakistan show women as maids. Their major worries seem to be their family’s health, their complexion, hair and aging skin. All they do is cook, wash and their whole lives revolve around their family. But is this a true reflection of Pakistani women today? Gone are the days when men were capricious and women servile. Today, Pakistani women are empowered and active in every arena including government, military and sports. The concept of a joint family is fading in our society and women are (or aspire to be) as independent as men. But our ads continue to remain ...
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Don’t chew on this
There are many forms of Smokeless Tobacco (ST) available in the Pakistani market, the most common ones being ‘naswar’, ‘gutka’, ‘mainpuri’ and crushed tobacco taken with paan. Harmful effects of using ST include mouth and throat cancer, cancer of the food pipe, cancer of the stomach and pancreas, increased risk of heart attacks, stroke, as well as several gum and tooth diseases. It is a common perception that smokeless tobacco products are less harmful than cigarettes. The fact is that the type of smokeless tobacco available in Southeast Asia is far more dangerous than smoking. An average dose of nicotine from chewing tobacco ...
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