The importance of being heard

“And you’re listening to FM 100… “Aapka apna radio station… “The heartbeat of Pakistan… These tag lines sound familiar to all of us. Because at some point of the day, most probably while driving, we have all tuned into our favourite FM station. Whether you are enjoying the ride back home while listening to music or catching up on breaking news, it is quite common for these teasers to resonate in your car. Over the years, radio channels have saliently impacted our lives -not just for their entertainment value, but in the case of the recently mushroomed FM radio channels, by providing a ...