Would you buy Pakistan?
Marketing cannot be limited to individuals or enterprises. Pakistan is in dire need of a new image and nation branding can help build it. When Pakistan was conveniently paired with Afghanistan to form the so-called ‘Af-Pak’ region, world over people were made to think that both countries stand in the same line when it comes to infrastructure and economy. Richard Holbrooke was named as a common ambassador for the two countries by the United States and common policies began to take shape. Afghanistan is a drug-based economy that has no transport, communications or government structure. It has no signs of technology ...
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The trouble with free information
Wikileaks makes over 90,000 classified US military documents public. An aspiring activist posts offensive content on Facebook. Iranians oppose broadcast of their election protests over the internet through Twitter, fuelling international outrage at the regime. What do these events have in common? These events all represent the changing face of war. For a modern state now more than ever, insecurity is going to be measured by how secure its information systems and databases are, and not just by how many troops it deploys along its borders. This new threat that governments fear is well illustrated by Julian Assange’s attack on US strategy ...
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