Is the iPhone 5 after Jobs doomed to failure?
With the ever increasing trend of smart-phones, Apple’s iPhone has definitely bagged the top position in the list of favourites – and why shouldn’t it?
With an amazing set of features coupled with a slim and sleek design, excellent touch system and thousands of apps which you can download from the Apple Apps Store, the iPhone has everything desired to gain mass appeal.
Apple was formerly recognised for its computers and MacBooks, until 2007 when our very dear Steve Jobs introduced the exquisite iPhone, which was a combination of the iPod and the internet-enabled smart-phone. It took around a $150million to develop the original iPhone and as soon as it was launched, it was a huge success!
Big enough to be dubbed the ‘Jesus Phone’. The phone was powered with iOS containing preinstalled applications and multimedia.
The iPhone generations were no doubt considered as one of those that catered to the fast growing consumer demand- using a product oriented marketing approach.
However, when the much awaited iPhone 4S came out, the public was stunned. They were astonished not with the design and the features but with the fact that it was ‘exactly’ the same as its predecessor; the iPhone 4! Except for a few changes like the 8 MP camera, slightly greater weight and not to forget Siri, the iPhone 4S is identical to its predecessor!
Let’s not digress though; we are here to discuss launch of the much awaited iPhone 5, and not how badly Apple disappointed its customers with the 4S generation. Now that the creative genius behind the iPhone generation is no more, the launch and design of the iPhone 5 peaked to an even higher level of interest.
Can the Apple team continue to provide its customers with the superior quality, exquisite design and improved technology that was supplied under their guru? Or will Jobs’ death prove to the downturn in business for Apple?
These questions will only be answered well after the launch of the iPhone 5.
The iPhone 5 has not been given an official name, but this generation may be an important milestone for the company because this will be the first product introduced by the Apple team after the death of their first CEO. It is, however, said that the design of the phone has been approved by Jobs himself, who started working on the model even before the launch of the 4S. Hence, the world is most likely to witness the final masterpiece by Steve Jobs.
I understand that the new iPhone sports a bigger screen. Now this is a plus point!
However, it is only bigger in length and not in width. There’s no doubt that our Steve Jobs believed that 3.5 inches in length is the optimum size for touch screen phones, but to keep up with the larger Android phones in the market, the iPhone 5 supports a 4 inch screen. (Yes, it’s still not big enough). The screen also has a retina display resolution, like those present in the MacBook Pro.
Unlike the 4/4S generation, the new iPhone is also reported to have a liquid metal chassis. This alloy of titanium, nickel, copper and zirconium will provide greater strength and flexibility. Not only that, but the iPhone 5 has a greater storage memory using the Anobit’s technology of flash memory. The camera is of 12 MP strength, with facial recognitions in the captured photos and a front camera too.
Not to forget the ‘Siri’ improvement. The ‘Siri’ was first introduced in beta format in the iPhone 4S and it is said that the new generation is going to experience improvements in this technology. It has also been reported that Apple recruited several engineers to improve the Siri technology which suggests a major overhaul.
Now that Steve Jobs is resting in his grave, may God bless him, the Apple team has more space to experiment with several features and technology that previously Steve refused in his iPhone designs. Long Term Evolution (LTE) is one example which allows wireless data communication at high speeds. Adding to this, this phone boats the iOS 6. technology which is the world’s most advanced mobile operating system.
According to sources, Apple owns a patent for this technology and hence is likely to introduce it in its new generation. Don’t forget that with each new model of the iPhone, Apple has introduced a feature that hasn’t been in the market before.
When they say Apple is going to beat Samsung with its new iPhone, I think they will be right! And ‘if’ it really does that, Apple will be riding a new wave of success, especially after Steve Jobs.
Follow Umair on Twitter @UmairMaqsood
The views expressed by the writer and the reader comments do not necessarily reflect the views and policies of The Express Tribune.