Nokia Lumia smartphones: A strong comeback!

Published: September 10, 2012

The 'live' tiles will show latest Facebook status updates by your favourite people and breaking news appearing on the news apps. PHOTO: REUTERS

On the morning of September 5, Nokia and Microsoft unveiled the Nokia Lumia 920 and 820 smartphones -the new flagship models running Windows Phone 8 operating system.

The presentation wasn’t as amazing as those we are used to seeing at Apple events. The phones, however, surpassed all expectations. I believe that these two models, along with the upcoming tablet from Nokia, will mark the revival of Nokia and here are just a few reasons I believe so.

Top three key differentiators :

1. Photography:

Don’t bother about the megapixels; they don’t really matter. The main camera of new Lumia phones is based on Nokia PureView technology and is capable of taking blur-free, bright, detailed, and vibrant photos in all types of lighting conditions. It is not only better than any other mobile camera today, it is a true replacement of all point-and-shoot digital cameras.

2. Navigation:

With the launch of enhanced Nokia Maps, Nokia Drive, Nokia Transport, and most notably the Nokia City Lens, the new Lumia phones pack a powerful punch of navigation features. These four features will enable users to find real places on maps, traverse routes with least travelling times, identify best travelling options, and use augmented reality to locate restaurants and shops on any street using the phone camera.

3. The start screen and live tiles:

The Windows Phone 8 platform provides new Lumia phone users the capability to customise the start screen by adding ‘live’ tiles to the start screen. For example you can have your favourite people added on the screen together with a few news apps. The ‘live’ tiles in this case will show latest Facebook status updates by your favourite people and breaking news appearing on the news apps. The whole concept of ‘live’ tiles is intuitive yet powerful. It will help create a web among Windows Phone 8 users.

The supporting cast:

Just like a blockbuster movie banks on solid performances by the supporting cast, a blockbuster product builds upon the competitiveness of features that it must possess to be in the league. The new Lumia smartphones have all the required features to compete against its rivals.

Free music:

Over 15 million songs are available for listening and some for downloading through Nokia Music service. Now that is something!   

Wireless charging and playback:

With new Lumia phones, the users will not have to bother about plugging in cables to recharge their phone. Simply put it on a charging plate, the Fatboy pad, or on a speaker to recharge wirelessly using Qi technology and play the music using NFC technology.

Hardware:

From high speed HSPA+/FD-LTE data network to the 30% more powerful battery to the 1.5 GHZ Snapdragon S4 processor, everything inside the shell is as good as it gets.

HD display:

Nokia calls it PureMotion HD+ which it claims is the world’s brightest, fastest, and most touch-sensitive touchscreen.

The form factor and accessories:

The bright and glossy exterior of new Lumia phones along with funky accessories radiate the much needed fresh and young brand image of Nokia.

What it still needs to succeed:

On paper it looks like a great phone and demos look good too. My Twitter timeline also suggests that many influential tech gurus view it favourably. However, there are two things it needs to do exceptionally well in order to emerge as a winner.

A) Get those apps:

Do whatever it takes to get all the famous apps on Microsoft Marketplace. I am not switching until Instagram and Flipboard are available.

B) Mobile operator push:

Do whatever it takes to partner with mobile operators to place orders, allocate marketing budgets, and create special experience programs to sell the device.

Now if you feel that this could be the start of Nokia’s revival, it may be a good idea to buy some Nokia stock now which is nearly at an all-time low.

This post originally appeared here

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Aamir Altaf

Aamir Altaf

A fond traveller and right-hand batsman, Aamir is an experienced marketing professional currently living in Riyadh, KSA. An entrepreneur at heart and a father of two awesome boys, he tweets as @aamiraltaf twitter.com/aamiraltaf

The views expressed by the writer and the reader comments do not necessarily reflect the views and policies of The Express Tribune.

  • https://twitter.com/pugnate Noman Ansari

    hahaha I am sorry but this is just bad timing. Google ‘Nokia Lumia 920 fake camera’.

    Nokia was faking the camera results for the phone. People are pissed off and are organizing a boycott! The once giant of mobile service is deeper trouble now. Recommend

  • Ali Hasan

    While Nokia was faking the camera results in the promotional videos, they have released the actual results of the camera and those are very good on their own. Nobody’s boycotting anything.Recommend

  • Tim Ryan

    Noman, if you are open minded, try googling this
    nokia lumia 920 vs iphone 4s cameras
    I would be very interested on what angle you will take after seeing those photos!Recommend

  • Ammar

    The problem is, while the 920′s specs are good, they don’t meet the high expectations people had. I mean, considering Nokia’s precarious situation, it’d make sense that they’d announce some type of phone that completely blows all competition out of the water for, say, six months at least. Instead they’ve come up with something that pretty much just matches it competition, and even falls short in some aspects, the lack of microSD in the 920 being one example.Recommend

  • Ali

    Using the Lumia 900 and loving it over my iPhone 4S. Can’t wait for Lumia 920 to come out.Recommend

  • kumail

    Too Late.. With iPhone 5 release just round the corner, it will make no difference. In today’s world, if you are left behind then you are finished. Nokia should probably keep on selling cellphones with torch lights…. Recommend

  • WP7Mango

    @Ammar:

    You say the specs don’t meet expectations – I say that the phone is so advanced that some people simply haven’t realised just how high the specs are.

    For example -

    The screen resolution is 1280 x 768 which on a 4.5″ screen is 332 pixels per inch (PPI). That is better than the iPhone 4S Retina display!!!
    The screen is a brand new PureMotion display, which is twice as fast as any other display on any other smartphone, giving smoother animations, video, and scrolling than the competition.
    The new supersensitive screen can be used with your fingernails and even when wearing normal gloves. You don’t need to buy special gloves. Another world first!
    The Lumia 920 is the first ever phone camera with optical image stabilisation, using a floating lens. The Verge has already confirmed independently that it does work and does take stunning pictures, especially in low light conditions or when moving.
    The Nokia “Lens” apps include awesome functionality such as being able to remove people from your photos who strayed into your field of view when you were taking the picture.
    Wireless charging using the Qi standard.
    Best screen readability in sunlight of any smartphone, by a long way. Currently the best phone is the existing Lumia 900, but the new Lumia 920 beats that!

    Sure, it doesn’t have a MicroSD card, but the 820 does. They purposely didn’t include it in the 920. Some people (such as yourself) may not like that. But don’t go claiming that the specs aren’t anything special, when in fact they really are amazing and a huge advance over the competition.Recommend

  • Saad Durrani

    Well, this might be the case of ‘a little too late’. It took Nokia an year to start selling Lumia phones here. Furthermore, it seems that everyone is getting a bit ahead of themselves. There are other Microsoft Windows Phone manufacturers which can give Nokia a run for their money.Recommend

  • Anum

    I wonder wat phones would be like after 15 yrs…Recommend

  • kur

    don’t be negative to WP8…before you try to use it!…for what i know, there are so many special feature in this Nokia Lumia 920 also 820, they can’t be match by others. So see and try for yourself, soon you will know the magic of Lumia 920 & Lumia 820. Recommend

  • Ammar

    @WP7Mango

    The 332ppi screen will hardly be the top dog in a month or two.
    The app to remove people and for other such functions was already available in android quite some time ago. It was made by scalado.
    Wireless charging has also been here for some time.
    The 808 Pureview has the best sunlight visibility in phone screens, not the lumia 900, get your facts right.

    And you completely ignored the basic point of my first comment. Nokia has upgraded all features previously available on phones, more sensitive and responsive screen, higher resolution, and adopted what are standards such as NFC and also wireless charging. But they haven’t really brought anything super new and innovative to the table. The camera hardly counts because that craze pretty much ended with the 808.
    Same is the problem with the Iphone 5. Upgraded all the old features and adopted some standards like LTE, but nothing new and innovative in it worth noting.Recommend

  • Sirius_Sam

    In regards to Ammar’s comments, I’ll respond point by point:

    –@– The app to remove people and for other such functions was already available in android quite some time ago. It was made by scalado. –@–

    Scalado is now owned by Nokia, and so don’t expect that App to remain part of your Google collection much longer.

    –@– Wireless charging has also been here for some time. –@–

    Yes, by Palm, ages ago. Who else besides Nokia has included it in recent technology?

    –@–The 808 Pureview has the best sunlight visibility in phone screens, not the lumia 900, get your facts right.–@–

    The 808 is Symbian, so who cares? Besides, it was also made by Nokia. The Lumia 920 has a smaller sensor, but is still excellent. No other smartphone OEMS come even close to matching the “Pureview” camera technology of Nokia.

    As for other upgraded features, the Lumia 920 has everything that everybody else has, plus a much better camera, and excellent build quality. An SD slot would have been nice, but it’s not a deal breaker. Not for me anyway…

    These are just the features that Nokia brings to the table. Wait for Windows Phone v.8 to be officially released, and then the lights will really start to shine :o`Recommend

  • http://www.shoppingmonk.com RahulG

    Nokia is doing great in my views. I’m sure they can come back, Check out the concept phone shared by nokia which is available on youtube !Recommend